Kyra is looking back at 12+ years experience in the advertising and marketing industry full of shifting the given, blazing new trails and creating moments of communication that truly moved people and the cultural zeitgeist.
Her journey is fuelled by an infinite curiosity in exploring what drives, touches and connects human beings, inspired by the intersection of science of the heart and the mind, gravitating towards creating that which lies beyond the limits of the known, committed to asking challenging questions that help finding new answers and enable innovation, bound by the belief that we all lead each other by example and guided by the deeply rooted connection to her intuition.
Over the course of her professional journey as an Independent Creative Director/Copywriter she has creatively and strategically developed, produced and implemented numerous internationally awarded advertising & creative marketing campaigns around the world for both industry leading advertising agencies as well as in-house for global brands. Until most recently in her role as Head of Creative Marketing at Netflix. Her work has been awarded at all major international creative industry award shows, including Cannes Lions Festival of Creativity, CLIO Awards, Eurobest European Festival of Creativity, D&AD, The One Show, New York Festivals, London International Awards and the Art Directors Club Europe & Germany, EFFIE, Spotlight Festival, German Digital Award, Die Klappe.
2023
Executive Creative Director at Bumble
As Executive Creative Marketing Director and Brand Consultant, I spearhead the strategic marketing endeavors of Bumble within the European market. Crafting a Pan-EMEA creative campaign platform, creative strategy and concept that transcend borders and resonates on both global and local scales.
Within this role, I championed a pioneering ethos, emboldening imaginative approaches that set the stage for fully integrated 360-degree campaign that started a broader conversation about a more conscious approach to dating.
2020 - 2022
Creative Marketing Lead (Films) at Netflix, Berlin
Leading the marketing team responsible for the marketing communication around the global and local film slate in the DACH region. Enabling and fostering pioneering and standard-redefining ways of creative marketing to create highly engaging moments of entertainment within our film launch campaigns. Developing and implementing the Go-to-market strategy with my fellow x-functional leadership team. Actively invested in shaping a human-centered and regenerative working culture, furthering joint efforts in education, action and accountability around diversity, equity and inclusion and fostering a growth mindset within the team.
2020
Senior Creative Marketing Manager at Netflix, Berlin
Creatively and strategically leading the development of integrated 360-campaigns for Netflix Original Series and Films in the DACH market from kick-off to end. Crafting the strategic foundation and creative vision that result in impactful and unique creative concepts and tactics executed across different channels that resonate with diverse audiences around the globe and set new standards for entertainment marketing. Steering cross-functional workflows with other regional Netflix teams, managing external stakeholders (showrunner & talent) as well as driving creative and operational excellence with external partners and productions.
2017 - 2019
Freelance Creative Director & Marketing Strategy Consultant for Netflix, Amsterdam/Berlin
Creative and strategic campaign development and creative production for Netflix Original Series in the DACH region. Focus on delivering innovative concepts and use of media to raise awareness and engagement within relevant audiences as well as earned coverage. Setting up and leading cross-functional team set-ups between different external partners and overseeing the creative production of cross-channel assets.
2016 – 2020
Freelance Creative Director (Concept, Copy & Strategy), worldwide
Creative and strategic campaign development and creative production for both global and local brands and markets. Setting up, overseeing and guiding interdisciplinary teams launching integrated campaigns as well as thriving on agility when being hands-on leaning into the creative ideation process. Supporting ad agencies around the globe on their accounts as well as working for and with clients and their marketing teams directly. Amongst those are Google, Shopify, Spotify, Netflix, VW, MOIA, Buffalo, Onygo, Casper, RG/A, DDB, Jung von Matt, BBDO, Serviceplan, Darewin Paris, Thjnk, Kolle Rebbe, Scholz & Friends, FischerAppelt, C3, LaRED, TLGG, Granny, SirMary and many more.
2015 – 2016
Senior Creative (Concept & Copy) at BBDO Worldwide, Berlin
Key role in the creative team responsible for the global Smart cars account focused on strategic and creative development delivering both integrated campaigns as well as digital innovation, overseeing productions, leading and guiding junior teams fostering growth and potential. My work was awarded at the world's most important ad festivals securing BBDO the title Network of the Year and making Smart cars the most awarded brand in 2016.
2014 – 2015
Mid-level Creative (Concept & Copy) at Jung von Matt, Hamburg
Creative lead driving the ideation from briefing to production of highly innovative, award-winning campaigns for EDEKA, one of the agency’s largest accounts within the consumer market sector, reinventing the retailer's image and generating global awareness. Responsible for creative excellence of high-scale and cross-channel campaign briefs, leaving a mark with ideas that have been awarded in major creative festivals and for years were mentioned as inspiring best-practice cases in many client briefings within the German marketing landscape.
Creative and strategic concept ideation, copywriting, on set and pre/post production coordination on additional key accounts: Zalando, About You, Jim Beam, Sixt
2011 – 2014
Junior Creative (Concept & Copy) at Jung von Matt, Hamburg
As part of the creative team that successfully pitched for the prestigious EDEKA account, Germany's largest supermarket corporation, focused on redefining its integrated comms strategy, brand identity, tone of voice and creative status quo. Within a year we rejuvenated the brand, put it on the radar of new and existing consumers, tapped into major pockets of growth and created an example of how to transform a traditional brand into a brand at the heart of Zeitgeist by leveraging its trusted values, merging those with new and creative ways of storytelling and a new channel strategy.
Creative and strategic concept ideation and copywriting for additional key accounts: Coca-Cola, Mercedes and 1&1
2008 – 2012
University of applied sciences Düsseldorf I Bachelor of Arts in Communication Design