Fall in love, get married, have children, buy a house…? Looks like young women in Europe are changing the plot.
Research commissioned by Bumble found that when it comes to dating and relationships the majority (78%) of women aged 18-26 are no longer impacted by traditional expectations, but instead lean into their intuition, inner voice or gut feeling to make decisions.
Our Pan-EMEA campaign ‘Find What’s Yours’ encourages young women to take control of their dating journey by listening to their intuition. Empowering them in their inner knowing what and who is truly for them. And not settling for less. Tuning into their senses. Reminding them: you know before you know.
Prodcution partner: 11:40
While in early 2021 the whole world still was just getting started talking about NFTs, we quickly identified the unique opportunity leveraging the lastest technology to create an unheard-of activation for the launch of Zack Snyder’s new blockbuster “Army of the Dead”. And to do something, that not only hasn’t been done before but something only Netflix could do.
We gave fans the once-in-a-lifetime chance to win and become the rightful owner of “an original Zack Snyder” – an original movie scene that didn’t make it into the final edit – a piece of Hollywood history as crypto art. All fans had to do: just like the crew in the film channel their safe cracking skills in our custom designed spectacular virtual safe cracking game and prove that they are worth of winning this invaluable prize.
Agency partner: XY, Berlin
For the launch of the Zack Snyder’s blockbuster “Army of the Dead” we brought Vegas to various German metropoles and created the world’s largest one-of-a-kind interactive Out-of-Home Slot Machines.
Agency partner: XY, Berlin
Valentine’s Day as a day that celebrates the love between two people has historically only ever been showcasing the heterosexual and binary idea of romantic love.
Rooted in the core value of the Netflix brand that believes representation matters and that the stories we watch impact how we feel about and see ourselves, others and the world around us, we wanted to reframe the outdated heterocentric narrative around Valentine’s Day by giving queer love a stage and challenge the default love story representation. By choosing “Love. Every Day.” as the tagline statement we did not only invite to question the idea of showing our love to each other only on one specific day but also delivered on the brand’s promise: on Netflix you can get your dose of romantic content every day.
How to press 120000 pills to create a pillboard (fast)? For the launch of the second season of the German Original show “How to sell drugs online (fast)” we teamed up with the UK artist Chemical X and build a one-of-a-kind OOH billboard and piece of art that can literally just be described with one word: ecstatic.
Linked to a 4th wall breaking social video that revealed it was the show’s main character himself, teenage drug lord Moritz Zimmermann, who commissioned this extravagant self portrait of his and please his larger than life ego. The art piece was featured in ELLE Decor Italy.
Unconventional. Unexpected. Unseen. That is “Unorthodox” – and so was our immersive campaign for the launch of the EMMY-winning Netflix Original Limited Series.
We created the “Unangepasst” interview podcast format hosted by one of Germany’s most famous podcast hosts that quickly was ranked N°3 in the German Apple Podcast charts and praised by opinion leading outlets such as VOGUE, Harper’s Bazaar and Business Punk.
Through the main character Esty’s eyes the show gives an intimate and authentic look behind the curtain of the hasidic jewish community in Williamsburg. We witness her oppressive environment and her bravery to leave all she’s ever known behind and find her own way in Berlin.
To broaden the identification with Esty’s journey we leveraged the etymological meaning of the adjective “unorthodox: – different from what is usual or expected in behaviour, ideas, methods” to give seven unyielding, unadapted, unstoppable, unconventional, unseen – in short – unorthodox personalities a stage enabling them to voice their individual journeys. Proving: we are all “unorthodox” in some way.
Agency partner: Oracelle, Berlin
To promote the launch of the new Netflix Original Series “Altered Carbon”, a sci-fi show about a world where people can live forever, we offered fans the once in a lifetime chance to become immortal Netflix members with a subscription that lasts a lifetime.
We started by launching a mysterious teaser on our social channels that got people talking. We followed up by revealing how to get one of those immortal memberships through competing in an infinite knock-out trivia game. Only the three fans who were able to prove that they have a seemingly infinite knowledge about Netflix and its shows and correctly answered the most questions in a row, were the lucky ones to win the exclusive prize.
Within only 72 hours and without any paid media the activation attracted over 260k players, was featured in over 120 national and international press outlets.
Agency partner: Granny, Berlin
Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but wanted convert a new wave of makers into independent business owners, helping them to turn their big ideas into thriving businesses.
The company’s first integrated brand campaign with the claim “Bring jetzt dein Business auf den Weg.” (“Let’s make you a business.”) aimed to encourage enterpreneurs-to-be by being the counterpart to the voice in their heads that questions and doubts their own abilities or readiness to become a business owner. Our headline-focused campaign simply doubted the doubts, asked questions that questioned them and highlighted how Shopify can help to start, grow and manage a business.
Agency partner: RG/A, Berlin
Nowadays the conversation in our society and in the media often times emphasises the things that divide us and points out our differences rather than the things we do share with one another. For the launch of its electric ridesharing service the young mobility company within Volkswagen Group, MOIA, takes up a stance against that trend. Proving with an empowering manifesto that the idea of sharing is one the brand does not only believe in on a product level. But on a greater, societal level as well. Even if we come from very different places, backgrounds or cultures, we are ultimately united in where we are headed sharing the same destinations, hopes and dreams in life and for the future of our society and our planet.
Client: MOIA
Radically open, radically revealing.
The smart fortwo cabrio is the only convertible of its class with a roof that opens completely. To draw attention to this unique selling proposition we organised a special test drive event where not only the openness of the convertible got tested – but also the radical openness of the passengers.
The challenge: the occupants have to be as radically open as the smart fortwo cabrio. Connected to a lie detector, the driver gets asked rather controversial questions during the drive - only those who answer these questions openly and honestly have a chance to win. Once a lie is exposed by the lie detector, the roof closes and the ride is over.
The branded experience activation won awards at the Cannes Lions Festival, London International Awards, Eurobest European Awards of Creativity, Spotlight Awards, German Digital Award and Die Klappe.
Agency partner: BBDO, Berlin
In spring 2016 Smart Cars launched the new Smart fortwo convertible – the "radically open version" of the urban icon. To give consumers a feeling of the freedom and openness one feels driving the new model, we created a TV campaign that showed how freeing this feeling can be and how the convertible opens up way more than expected.
Both spots have been recognised in several award shows such as the London International Awards, The One Show, the Eurobest European Awards of Creativity, New York Festivals and the Spotlight Awards.
Agency partner: BBDO, Berlin
To generate test drives after the launch of the new smart generation in 2014 we introduced the innovative leasing concept "smart social leasing". The first leasing you don't pay with money, but with test drives of your friends.
The social media based campaign was kicked-off by an online teaser film asked facebook and twitter users to participate. Soon the promotion became self-spreading within the target group and led to numerous test drives and prospective new smart drivers across Germany.
The ground-breaking social media promotion was awarded in several award shows such as the Cannes Lions Festival, London International Awards, Eurobest European Awards of Creativity, D&AD, CLIOs, Art Directors Club Europe and Germany.
Agency partner: BBDO, Berlin
Smart cars was known for being the urban original with two seats. When the brand launched its very first four seater, we leveraged this image it was so well-known for, to introduce the new model to the market. Our TV campaign showed that a smart with suddenly two more seats can lead to pretty unexpected moments.
Agency Partner: BBDO, Berlin
Right in time for Christmas and the delicious festivities around the holidays, it was our goal to make EDEKA top of mind in Germany. Following up on the success of our first online commercial “Supergeil”, we came up with another musical idea that once again earned a lot of national and international attention and spread joy all over the internet.
13 hidden cameras, 9 cashiers, one big instrument - "Jingle Bells" live performed by supermarket cash registers using their beeping sound. The video outperformed the numbers of the previous viral phenomenon and once and for all gained the EDEKA brand cult status amongst consumers and within the marketing industry.
Agency partner: Jung von Matt, Hamburg
To advertise EDEKA’s own-brand, we created a feature music video with the iconic electro pop artist Friedrich Liechtenstein that truly lived up to the song’s name “Supergeil”.
The online video not only became an overnight phenomenon, ranked N°1 as most watched advertising video on YouTube in 2014 and generated a massive earned media value, but also pioneered a new way of digital marketing and initiated a lasting shift in how the industry approached online marketing tactics. The case even got its very own feature article on Wikipedia.
The case was widely featured in national and international media and press and recognised in several award shows such as the London International Awards, The One Show, the Eurobest European Awards of Creativity as well as for its marketing effectiveness at the EFFIE Awards.
Agency Partner: Jung von Matt, Hamburg
“Wir lieben Lebensmittel.”
(“We love groceries.”)
Delivering on the promise of its brand claim , EDEKA –Germany’s largest grocery store corporation, we created multiple integrated campaigns highlighting the different ways in which the brand expresses its love for food
Through TV spots and print ads we shaped a unique and distinctive brand identity showcasing the indulgence, quality, variety, novelty, seasonal highlights and expertise EDEKA customers get to enjoy. Combining a human-truth-centered storytelling with a charming and playful tone of voice earned the brand a high brand awareness and recognition amongst existing and new target audiences, while keeping on building their trusted image as grocery loving experts.
Agency partner: Jung von Matt, Hamburg