Right in time for Christmas and the delicious festivities around the holidays, it was our goal to make EDEKA top of mind in Germany. Following up on the success of our first online commercial “Supergeil”, we came up with another musical idea that once again earned a lot of national and international attention and spread joy all over the internet.
13 hidden cameras, 9 cashiers, one big instrument - "Jingle Bells" live performed by supermarket cash registers using their beeping sound. The video outperformed the numbers of the previous viral phenomenon and once and for all gained the EDEKA brand cult status amongst consumers and within the marketing industry.
Agency partner: Jung von Matt, Hamburg