To advertise EDEKA’s own-brand, we created a feature music video with the iconic electro pop artist Friedrich Liechtenstein that truly lived up to the song’s name “Supergeil”.
The online video not only became an overnight phenomenon, ranked N°1 as most watched advertising video on YouTube in 2014 and generated a massive earned media value, but also pioneered a new way of digital marketing and initiated a lasting shift in how the industry approached online marketing tactics. The case even got its very own feature article on Wikipedia.
The case was widely featured in national and international media and press and recognised in several award shows such as the London International Awards, The One Show, the Eurobest European Awards of Creativity as well as for its marketing effectiveness at the EFFIE Awards.
Agency Partner: Jung von Matt, Hamburg