Nowadays the conversation in our society and in the media often times emphasises the things that divide us and points out our differences rather than the things we do share with one another. For the launch of its electric ridesharing service the young mobility company within Volkswagen Group, MOIA, takes up a stance against that trend. Proving with an empowering manifesto that the idea of sharing is one the brand does not only believe in on a product level. But on a greater, societal level as well. Even if we come from very different places, backgrounds or cultures, we are ultimately united in where we are headed sharing the same destinations, hopes and dreams in life and for the future of our society and our planet.
Client: MOIA