Radically open, radically revealing.
The smart fortwo cabrio is the only convertible of its class with a roof that opens completely. To draw attention to this unique selling proposition we organised a special test drive event where not only the openness of the convertible got tested – but also the radical openness of the passengers.
The challenge: the occupants have to be as radically open as the smart fortwo cabrio. Connected to a lie detector, the driver gets asked rather controversial questions during the drive - only those who answer these questions openly and honestly have a chance to win. Once a lie is exposed by the lie detector, the roof closes and the ride is over.
The branded experience activation won awards at the Cannes Lions Festival, London International Awards, Eurobest European Awards of Creativity, Spotlight Awards, German Digital Award and Die Klappe.
Agency partner: BBDO, Berlin