Valentine’s Day as a day that celebrates the love between two people has historically only ever been showcasing the heterosexual and binary idea of romantic love.
Rooted in the core value of the Netflix brand that believes representation matters and that the stories we watch impact how we feel about and see ourselves, others and the world around us, we wanted to reframe the outdated heterocentric narrative around Valentine’s Day by giving queer love a stage and challenge the default love story representation. By choosing “Love. Every Day.” as the tagline statement we did not only invite to question the idea of showing our love to each other only on one specific day but also delivered on the brand’s promise: on Netflix you can get your dose of romantic content every day.